Adam Goodrum selects Kvadrat Maharam for AG X CULT Collection

Designed in response to the blurring lines between home and work, the AG x Cult 2016 Collection presents a democratic range of furniture and lighting that exudes an organic and relaxed warmth. Suitable for residential and commercial spaces, the collection includes new product families that are honest in practicality and rich in simplicity. Existing designs have also been reimagined, using new materials and finishes. Many of the new pieces showcase a technical and mechanical edge, a reflection of Cult’s investment in new tools and technologies that allow Adam Goodrum to flex his industrial design muscles and experiment with Aluminum – a versatile material with great modularity. From elegant lounge furniture to modular shelving with endless possibility, the 2016 collection is reductive in form, honest in materiality and timeless in style. 

In partnership with Kvadrat-Maharam, Cult together with Australian furniture designer Adam Goodrum present three curated fabric cards for the upholstery of the 2016 AG x Cult Collection. Featuring a selection of rich velvets, textured wool blends and painterly irregular weaves, the cards include fabrics suitable for a wide variety of commercial and residential interiors. The colour palette is both fresh and directional, yet reassuringly classic and rich. This partnership between Kvadrat-Maharam, Cult and Adam Goodrum celebrates a shared respect for humble craftsmanship, tailored detailing and honest high-quality materials. 

A firm believer that every environment is defined by the objects within it, Goodrum challenges himself to design pieces that justify their existence through their stories, detailing and the personality they bring to a space. Likening the upholstery process to dressmaking, Goodrum sees great transformative power in ‘dressing the form’. He shares, “Good design is about a timeless approach to form and scale; creating objects that can continue to be reinterpreted in new environments for decades to come. Upholstery provides endless opportunities to invigorate objects – a new ‘skin’ gives each piece a unique character and I love seeing my designs upholstered in unexpected and inspired ways.” 

Featured Product 

Fat Tulip Sofa (2.5 Seater) in Kvadrat Vidar 2 (222)  

Fat Tulip Armchair in Kvadrat Hero (311)