Danskina now available in Australia and New Zealand

The finest interior designs can now be shaped from the ground up, thanks to the world-renowned rugs of Danskina. These exclusive, handmade and made-to-order rugs bring the highest level of distinction to interior spaces and are now available in Australia and New Zealand

Founded in the Netherlands in 1973 by Piet and Ina Van Eiijken, Danskina soon gained a strong reputation among contemporary design-focused retailers, architects, and interior designers for its unique hand-detailing and premium-quality materials.

Danskina is now under the joint leadership of longtime partners Kvadrat and Maharam.

All Danskina rugs are produced by skilled makers in the Netherlands, Scotland, Germany, Nepal, New Zealand and India and are characterised by distinctive texture, innovative structure and a unique use of colour.

Outstanding design direction

When Kvadrat and Maharam took over joint leadership of Danskina their first step was to appoint a new design director and the Dutch design icon, Hella Jongerius, was a natural choice.

Hella Jongerius has been a leading figure in the product design world since her early work for Dutch design collective, Droog, and has been valued collaborator of Maharam’s since 2002. Hella Jongerius’ designs are created from her Berlin-based studio, Jongeriuslab, and her work is characterised by a keen focus on colour and materials innovation. In addition to her role as Design Director for Danskina, Hella Jongerius’ clients include Vitra, Artek and KLM and her designs appear in the permanent collection of renowned museums, such as the V&A in London.

Blending innovation with tradition

Hella Jongerius’ first pieces for Danskina include ‘Bold’, ‘Duotone’ and ‘Multitone’. All three designs are made from 100 percent pure wool by skilled weavers from India and New Zealand. Thick, warm and highly tactile, they each feature an appealing irregularity due to their beautiful handmade imperfections.

 “For me, quality resides in best exploiting the tactile and visual qualities of materials and pushing the boundaries of technology,” she says. “It is found in unusual combinations, in the colours, structures, and surprising details, and it lies in the optimal use of ingenious high-tech and low-tech elements, and the use of tried-and-tested, traditional production techniques.”

Colour and form

Under Hella Jongerius’ direction, colour continues to play a key role in Danskina rugs. “Colour contributes to the feeling of comfort and atmosphere, and colour is also an important organisational principle,” she explains.

Every Danskina rug is based on a clear colour concept and the perception of colour is created in different ways “We will add colour effects during the dyeing and spinning process in an uncontrolled manner or we will use ingenious and controlled dyeing methods to create colour placement during the production process,” says Hella Jongerius.

Danskina rugs bring a whole new design language to commercial and residential spaces. They represent a timeless celebration of handcrafted beauty and will leave a beautiful, long-lasting mark on the Australian design world.

Danskina is available in Australia exclusively through Kvadrat Maharam and Hub Furniture and in New Zealand through Kvadrat Maharam and Simon James Design.

www.danskina.com

07-04-2016