Danskina presents new rug designs to their collection


Landscape is inspired by artists’ attempts to render vistas of the natural world in paint. Designer Hella Jongerius has incorporated different yarns, pile heights and special edges in finer wool to give the feeling of ‘a paint brush on a canvas’. The rug combines organic expanses with patterned swaths in an abstract simulation of unfolding terrain.

The melange yarn used to create the rug is spun from natural linen and wool, tufted in deep pile by craftsmen in India. The depth allows the melange to float, accentuating its intriguing texture and supreme tactility.


Cocoon brings unexpected dimension to the classic woven rug. Designer Hella Jongerius sought to ‘create a layered and tactile woollen landscape with soft knots’, which are accentuated by a generous border. 

Long, pure wool yarn has been spun from two colours in either statement contrast or calmer tone-on-tone combinations. It is then felted for a smooth and comfortable texture before being knotted into irregular clusters. The result is both dramatic and durable.

Cocoon is woven by artisans in India.


In the Cross collection, Hella Jongerius has reinterpreted the traditional tufted rug in a way that creates unique visual interaction between the rug and the floor underneath.

There are three designs in the collection: Cross Cut, Cross Border and Cross. In all three designs the tactile tufted surface is undercut by a strong silhouette that’s equal parts contemporary and comforting. Vivid viscose threads are spun with new wool, creating a melange effect.

The series begins with Cross Cut, a design in which the whole surface of the rug is formed as an open grid, the geometric lines merging into an organic pattern at one end. The result is a playful, highly tactile and welcoming statement rug that creates endless opportunities for interior design and innovative layering ideas.

The design of Cross Border features a more solid surface area, with the cutaway edges at two corners allowing the floor to be glimpsed underneath.

The simplicity of Cross has a slightly more traditional appeal, combining a graphic silhouette with a highly tactile construction. A cutaway effect of block fringes on the edging complete the rug.

As well as muted natural tones and greys, the Cross series colour palette includes bolder tones to bring extra warmth and drama to the designs. Hand-tufted by craftsmen in India using yarn spun from luxurious new wool and viscose, the Cross rugs’ specially developed anti-slip backing makes them suitable for a wide range of floors.