HJ Bag by Hella Jongerius
The idea of dressing and the underlying layers that are accidentally or intentionally revealed provided the initial concept for the HJ bag by Hella Jongerius. From there, a continual process of revision and refinement unfolded from 2006 on, with occasional returns to the drawing board. Ultimately, the Dutch designer landed on a simple and functional unisex shoulder bag for daily use, without forsaking her signature craft-like details. In her words, “The shape of the bag is archetypical and pragmatic. Sturdy on the outside but with a hidden treasure inside, only visible for the user.”
The first bag by Hella Jongerius, the HJ joins designs by Konstantin Grcic, Jasper Morrison and Klaartje Martens as the cornerstone of Maharam’s accessories collection. Developed in response to a brief that asked the designers to create bags that they would like to use, the collection is available through maharam.com and select retailers.