New Model by Dowel Jones, in partnership with Kvadrat Maharam, presents 9 Hour Factory

Kvadrat Maharam Australia are excited to be supporting a new initiative by leading Australian design brand Dowel Jones for Melbourne Design Week 2020.

New Model by Dowel Jones, in partnership with Kvadrat Maharam, will present 9 Hour Factory, a one-day only live making bag and accessory installation as part of the design festival. 

Visitors to the installation will be guided through fabric selection and fitting before watching while a customised bag or accessory is made in front of them from remnant Kvadrat Maharam textiles sourced from manufacturers and upholsterers across Melbourne.

New Model represents a new way of working. Established as an extension of Dowel Jones, New Model is interested primarily in utilising surplus, remnant and waste materials. With the majority of production utilising only these reclaimed materials, hyper-transparency of any new resources used is achieved as they are coloured fluorescent green.

9 Hour Factory bookings take approximately one hour and include two stages:

Choose a 1 Hour Bag or accessory, select fabric from a broad range of Kvadrat Maharam textiles, then customise the handle length to suit your needs.

Watch as our team of sewers and cutters construct your bag while you wait; you’ll walk away on the day with your own truly unique piece.

The New Model project is a new initiative by Dowel Jones in collaboration with Soft Serve Studio, which aims to produce interior pieces made entirely from remnant and waste materials.


For more information please click here