Tom Fereday selects Kvadrat Maharam for Louis Vuitton collaboration
Award-winning designer Tom Fereday selected Kvadrat Maharam fabrics, including Maharam’s new leather collection, in his bespoke series of furniture pieces for Louis Vuitton’s new Bondi store in Sydney, Australia.
The series features solid ash, walnut and Victorian blackwood detailing - focusing on quality, natural materials and longevity. All the pieces were uniquely designed for the store, with the seating customised from Fereday’s existing collections including: Bow Chair, Pieman Chair and Hull Armchair. Staying true to Fereday’s commitment to thoughtful design outcomes that connect people through natural materials, tactile finishes and unique design the designer selected Kvadrat Maharam’s Bask Leather by Maharam and Coda Fabric by Kvadrat.
Fereday worked with Emma Elizabeth, creative director of Local Design, to style the pieces through the lens of photographer, Fiona Susanto. The shoot featured cleverly employed polycarbonate sheeting, attempting to mimic the façade of the new store.
Photography by Fiona Susanto. Styling by Emma Elizabeth.